Rochester Community Schools begins 2017-18 school year with a fresh logo

By: Mary Beth Almond | Rochester Post | Published October 10, 2017

ROCHESTER — Administrators at Rochester Community Schools are hoping a new logo will better identify the district as a school community.

RCS Community Relations Director Lori Grein said the overall intent of the new logo design — which was launched at the beginning of the 2017-18 school year — is to provide an image that accurately identifies the district as Rochester Community Schools, versus just Rochester.

“Community plays a big part in our district. … To educate our students requires a team effort and a strong partnership with our teachers, our staff, our administrators, our parents, business members and community members. We truly believe that it is a partnership, and this partnership is critical to the success of our students’ education, so we really wanted that to be reflected in our logo,” she said.

The updated logo consists of a burgundy shield graphic with the letters RCS inside, rather than the circled letter R graphic that made up the previous logo.

The new logo also features text introducing the new district slogan, “Pride in Excellence.”

“We found ourselves saying ‘Pride in Excellence’ all through last year, and we felt we really needed to incorporate that into our new logo as well,” Grein explained. “Our staff exhibits such a pride in excellence in all they do, and it was important to include that aspect in our logo.”

Three logos were presented to district administrators representing every school and department across the district. District administrators then ranked their choices and picked the winner.

“In working with the designer, we gave him some specifications. We wanted to keep the traditional burgundy color. We also wanted the logo to be contemporary, original, and both shareable and wearable,” Grein explained. “We are very, very pleased with the result.”

The total cost for the graphic artist contract was $1,800.

RCS Superintendent Robert Shaner said the new logo better identifies the district as a school community.

“With all the technology and infrastructure improvements taking place within the district due to the bond efforts, the timing is right to enhance our visual identity as well,” he said in a statement.

The district plans to introduce the logo gradually, beginning with electronic informational material and sites since, Grein said, many of these can be altered at little to no cost. Other items, such as hard-copy brochures and business cards, will be updated as supplies dwindle.

“Once we rolled this out to the community, I can tell you that the response has been extremely favorable,” Grein said. “We are so pleased with it. And even more, we are pleased that the community is happy with it as well.”