Next E-Lounge focuses on video media

Expert will talk about how video benefits social media presence

By: Andy Kozlowski | Madison - Park News | Published June 22, 2016

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MADISON HEIGHTS — They say a picture is worth a thousand words — so video must be worth even more. For businesses, video can be a powerful marketing tool, conveying the appeal of a product or service in a visually memorable way.

For the next E-Lounge — short for Entrepreneur Lounge — the topic will be how businesses can use video media to develop their brand on social media. Apps such as Snapchat and Periscope will be discussed.

The next E-Lounge is Thursday, June 23. As always, it’s at the Biggby Coffee at 31055 John R Road. This time it will be a morning session starting at 8 a.m. As always, coffee is on the house and all are invited to attend. The E-Lounge is for anyone with even a passing interest in starting a business. There’s no need to dress up, either — the environment is laid-back and low key.

The special guest this time will be Anthony Austin, president of 1 Vision Media Group — a digital multimedia company specializing in corporate marketing, documentaries, live news and short film — who has more than 23 years of experience in digital media. He is also a graduate of Specs Howard School of Media Arts.

“Over 72 percent of consumers utilize online search sessions to research companies prior to engaging in a purchase,” Austin said in an email. “And video provides a quick and visual response to their inquiries.”

Emphasis on the word “visual,” he said, making it something that reaches people quicker and sticks with them longer. He also noted that video and other digital media, including online streaming, are the best way to boost SEO (Search Engine Optimization) for company websites, which leads to increased exposure.

“Video keeps companies (on) the minds of consumers … with the goal being to have the customer seek contact with the business,” Austin said. “Unlike traditional marketing practices, like mailers, video SEO is measurable by video views. Video has proven today to be the No. 1 marketing engine for media tools such as Facebook, Twitter, YouTube, Vimeo and Instagram.”

For Snapchat, users can create multimedia messages, or “snaps,” that can consist of a photo or short video and be edited to include filters and effects, text captions, drawings and more. Periscope, meanwhile, allows users to broadcast live video to the world.

For example, Nice Modern Creamery in Madison Heights could use Periscope to stream live video of ice cream being made with liquid nitrogen, creating a dramatic whoosh of steam as it freezes. Viewers could then understand how it looks like a magic trick, part of the business’s appeal.

Linda Williams, the economic and community engagement supervisor for Madison Heights, said that social media topics have been popular with the aspiring entrepreneurs at the E-Lounge. Past topics have included everything from Facebook and Twitter to YouTube and Google Analytics.

“We’re learning very quickly what engages our residents. And with social media, as soon as you learn one thing, there’s another thing, another app, so you have to be willing to adapt and learn,” Williams said. “Video is just another element. And it’s beyond even social: Businesses that use it in the right way are seeing that it is a tremendous part of their success story, something that really benefited them. And that’s something we want to focus on.”

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