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New hotels planned for Northwestern Highway in Southfield

By: Kayla Dimick | Southfield Sun | Published February 4, 2020

 Snow falls on a plot of land along Northwestern Highway, near Red Pole Park, that is slated for two new hotels.

Snow falls on a plot of land along Northwestern Highway, near Red Pole Park, that is slated for two new hotels.

Photo by Sean Work


SOUTHFIELD — The Southfield City Council recently approved a plan to build two new hotels in the heart of the city.

The council unanimously greenlighted the plan at its Jan. 27 meeting.

City Planner Terry Croad said the 5.65-acre property is on the north side of Northwestern Highway, between Civic Center Drive and Towne Square Drive. The parcel is currently empty, and it is situated between Red Pole Park and NOAH’s Event Venue, 21600 Northwestern Highway.

According to council documents, Middlepointe Investment Group will buy the property for $2.5 million.

Mike Abdulnoor, the president of MHS Group, a Bloomfield Hills-based development group, said one of the hotels will be a Hampton Inn by Hilton and the other will be a long-term-stay property called Staybridge Suites. Both hotels will be four stories and 112 rooms.

“Both properties service corporate guests, as well as transient guests coming into town for corporate travel, as well as parents coming to (Lawrence Technological University) to visit their young adults,” Abdulnoor said at the meeting. “As far as an economic boost for the economy here in Southfield, we believe our hotels will supply a lot of new demand for all the eateries and all the different retail. … Each property takes 20 new employees, so we will create at least 40 new jobs.”

Andy Andre, a civil engineer at Triumph Engineering and Design, said plans for the hotels also include some new, aesthetically pleasing elements in the area, such as a lit pathway between the hotels and the event venue.

“We’re going to be extending that lighting all the way out to the road,” Andre said. “We’ve created a plaza area adjacent to Red Pole Park, as well as some seating. I think this will enhance what’s there.”

Andre said developers see the park as a benefit to their development, and they hope to make the area more pedestrian friendly.

“You have the ability of Red Pole Park right there. We actually didn’t see that as an impediment at all — how are we going to fit this in — but we saw it as a benefit,” he said. “If you Google Red Pole Park now, everybody’s taking selfies, and that’s what’ll be in the background: nice hotels.”

In the future, developers also hope to add a bike-sharing service to the property, Andre said.

Croad said he is glad to see the property being developed.

“I will say, on a personal note, this property has been fallow for over 10 years, and we’ve seen three successful developments (nearby) with NOAH’s, Truck-Lite and now this,” he said.

According to council documents, in October 2009, the City Council approved a brownfield plan for the former owners of the property to demolish four vacant 40-year-old office buildings, with the goal of developing a mixed-use downtown district.

In 2013, according to council documents, after five years of vacancy, the former owners of the site planned to split the lot into four properties to be used for drive-thru establishments, and in 2015, the city acquired the property.