New burger joint approved for Hall Road location

By: Thomas Franz | Macomb Township Chronicle | Published October 5, 2016


MACOMB TOWNSHIP — A national sports restaurant chain has been approved to continue plans for a location at Hall Road and Romeo Plank.

Bubba’s 33 gained site plan approval from the Macomb Township Planning Commission Sept. 20.

It will be located on the same site of the closed Brann’s Steakhouse, but restaurant officials said they plan to tear down the former structure and rebuild from scratch.

“We rarely will do a remodel, just because the kitchen prototype is what we want it to be. Sometimes, you just want to give people the look and feel of the new one,” said Travis Doster, a spokesperson for Texas Roadhouse, which is the parent company of Bubba’s 33.

One of Bubba’s claims to fame is that its restaurants have more TV screens than tables. Doster said there will be 60 screens at the Macomb Township location.

“We say it’s more of a sports restaurant and not so much of a sports bar. You’ll see Little League teams in there. It’s more of a casual sports restaurant,” Doster said.

As for the menu at Bubba’s, visitors can expect a wide range of pizza, burgers, wings and beer offerings.

“It’s the same philosophy as Texas Roadhouse, with made-from-scratch food,” Doster said. “Pizzas, for example, are hand-tossed; the dough is made there. For burgers, we grind the meat and make our own buns. It’s the same made-from-scratch quality food that people know from Texas Roadhouse.”

There are currently 16 Bubba’s 33 locations nationwide, and by the time the Macomb Township location opens, there are scheduled to be 22 locations. The chain’s first restaurant opened in 2013 in Fayetteville, North Carolina.

The chain has several locations in Texas and three in Indiana, but this will be the first location in Michigan.

“We’ve had some good experience there (in southeast Michigan) with our Texas Roadhouse,” Doster said. “We know it’s a good market for us. It’s a market that understands and appreciates sports, family and good service. The building is gorgeous, and this location will give us a lot of visibility. You want to be located in a good mix near some homes with some visibility so you can become that neighborhood spot.”

The restaurant will open for dinner only Mondays through Thursdays, but will be open for lunch and dinner on Fridays and weekends.

Construction on the restaurant is scheduled to begin this January, with an opening date in the middle of next June.

Doster said the restaurant is expected to be 7,800 square feet, and 170 employees will be hired to fill staff requirements. About 60 percent of the jobs will be part time, and 40 percent will be full time.