Meet experts and see what’s possible at the Backyard, Pool & Spa Show

By: Mike Koury | Woodward Talk | Published March 15, 2017

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METRO DETROIT — Spring and summer is the time when homeowners begin to prepare for big updates, additions and projects.

Whether it’s about pools, spas, patios, hot tubs or big landscaping projects, vendors for all will be at the 22nd annual Novi Backyard, Pool & Spa Show March 24-26 at the Suburban Collection Showplace.

More than 50 different companies will be in attendance to display their work and expertise when it comes to various topics, including in-ground and above-ground pools, spas, swim spas, hot tubs, saunas, decks, patios, fencing, awnings, outdoor kitchens and living spaces, landscaping, and more.

“It’s their one chance per year to actually see all the players, if you will, in the industry that know what they’re doing and do the big projects, as well as the small projects, but you have a chance to talk to multiple vendors in one place,” said the president of the Michigan Chapter of the Association of Pool & Spa Professionals, Richard Martin.

Martin said the show is different than just having a phone call with a vendor, as you can find all of them in one place and get some face-to-face interaction with all of them.

“It’s not to say that calls cannot be fruitful, but it’s just generally easier to assess someone and their level of engagement and whether they’re able to provide the services and products you need when you can see them face to face and interact with them, and kind of pick up on all those subliminal cues as well that come from actual, real communication,” he said.

John Sinishtaj is the project manager with Antonelli Landscape, of Bloomfield Hills and Washington Township, which specializes in landscape and paver designs, brick-paver planting tiers, patios and pool decks. 

Sinishtaj, who’s been to the Backyard, Pool & Spa Show five times in the past, said what they do is talk to different homeowners who are interested in complete backyard renovations and show different photos of what Antonelli Landscape does.

“If they see something that they liked, they actually contact us, we set up an appointment, meet them at their home and work on a full, detailed design from there,” he said.

What the show does for them, Sinishtaj said, is it brings them name recognition with the attendees, and while some people might not contact them initially, they’ll reach out in two years because they met them at the show.

“What’s good about these shows is that we actually interact with the homeowners,” he said. “We’re actually able to put our name out there. We’re actually able to meet with different homeowners that are actually interested in getting specialty projects in their yard completed. So it’s always a good show, just so you can interact with different homeowners and you’re able to show the work that you do.”

Sales Manager with Lifestyles Hot Tubs Brett Richardson said the company — which has locations in Rochester Hills Utica, Novi and six other areas — has been going to the show for years, and it tries to focus on people’s backyards and “kind of the experience, rather than really the bells and whistles.” 

“That’s what people are getting these for,” he said. “They’re not buying it because it has lights. They’re buying it because it’s a piece of equipment that’s going to better their life for the wellness side, for the hydrotherapy side. And they’re going to get it for the experience of being able to enjoy it with friends and family.”

The show, Richardson said, is a great event for dealers from around the area to bring in products that represent the best of the industry, and since they have to compete with other dealers, they show their prior work history and prior projects on display. 

“We’ve been in business since 1968,” he said. “So that in itself means a lot to our reputation.”

Martin said that the vendors cater to a wide array of individuals and home projects. 

“Whether it’s someone who’s just looking for the patio set versus someone who’s doing a major rehabilitation, if you will, of their property and adding, like, this outdoor oasis, to everything in between,” he said.

The hours for the show are 3-9 p.m. Friday, March 24; 11 a.m.-9 p.m. Saturday, March 25; and 11 a.m.-5 p.m. Sunday, March 26. Admission costs $8 for adults or $4 for children between the ages of 6 and 14. Children ages 5 and younger will be admitted for free. Parking is available for a fee. For more information on the event, visit www.APSPmi.org.

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