Legoland Discovery Center to be built inside Great Lakes Crossing

By: Mary Beth Almond | C&G Newspapers | Published March 17, 2015

Lego lovers rejoice.

Michigan’s first and only attraction based on the world-famous Lego brick is coming to Great Lakes Crossing in Auburn Hills next year.

The schedule calls for construction to begin this summer on Legoland Discovery Center Michigan and for the project to be completed in spring 2016, according to an announcement by Merlin Entertainment, which operates Legoland attractions worldwide.

Glenn Earlam, managing director of Merlin’s Midway Attractions Operating Group, said Legoland Discovery Centers have been a huge success across the globe, particularly as an opportunity for adults and children to spend fun, quality time together. 

“Great Lakes Crossing Outlets is the ideal location for the attraction as the mall is already a favored destination for Michigan families and tourists from the region,” he said in a statement.

Legoland Discovery Center Michigan — which is expected to build its home in the 35,000-square-foot space formerly occupied by Jeepers!, near the outlet mall’s food court — will be Merlin’s eighth Discovery Center in the U.S. and the only one in Michigan. Jeepers! closed in February, and the company’s website said it plans to relocate to Lakeside Mall in Sterling Heights in late spring or early summer.

The Legoland Discovery Center — which officials said will be larger and more interactive than the state’s only Lego store, inside Somerset Collection in Troy — will be designed specifically for families with children between the ages of 3 and 10 years old. Once inside the attraction, families will be able to take master building classes, go on a Lego-themed ride, experience a 4-D cinema and explore the popular Miniland. The Miniland at Great Lakes Crossing, according to officials, will include Detroit-area landmarks constructed entirely of Lego bricks — which the community will have a chance to nominate through a contest to be announced at a later date.

When completed, the Legoland Discovery Center will join the Sea Life Michigan aquarium — also operated by Merlin — which opened inside the outlet mall in January.

Steve Berlow, general manager of Great Lakes Crossing, said said he is excited to welcome the Legoland Discovery Center to the Great Lakes Crossing Outlets family.

“The enduring appeal of the Lego brick, combined with our already popular Sea Life aquarium, ensures that our center will continue to be the premier destination for families who enjoy great shopping combined with high-quality entertainment and dining,” he said, in a statement.

Although walk-up prices vary by location, Lego Discovery Center websites show prices of $13.50 to $17.50 each for online advance tickets for children 2 and older.