The Rochester Downtown Development Authority’s Love Local Rochester swag sales raised over $90,000 for downtown Rochester.

The Rochester Downtown Development Authority’s Love Local Rochester swag sales raised over $90,000 for downtown Rochester.

Photo by the Rochester DDA

June brings community events, special promotions to downtown Rochester

New ‘Drink Local’ promotion arrives this month

By: Mary Beth Almond | Rochester Post | Published June 8, 2021

ROCHESTER — Summer is here and downtown Rochester is buzzing with activity this month.

“We are excited because we have so much going on,” said Kristi Trevarrow, the executive director of the Rochester Downtown Development Authority.

June is Love Local month in downtown Rochester.

“We were optimistic that by June things would be feeling more normal and we could do more things, so, luckily, this is all working out for us,” Trevarrow said. “It’s our time to celebrate where we are, where we’ve been, and everything that makes Rochester our place.”

Throughout June, people can view the “Rochester: No Filter” photography exhibition at the Downtown Collaboration Studio, 431 S. Main St.

In May, the DDA made 50 disposable cameras available for $20 each for community members to use to take photos of what Rochester means to them. One photo from each camera was framed and is currently on display in the Downtown Collaboration Studio. Framed photos are also for sale for $20 each, with the proceeds going to Love Local Rochester for downtown events and promotions for the businesses.

Downtown patrons can pick up a free Love Local Loyalty Card at the Downtown Collaboration Studio or the Farmers Market on Saturdays this month and scan the QR code to see a variety of promotional offers from 37 downtown businesses.

“We are just over a year out from when we established the Love Local Rochester brand last year, so we thought it might be time for us to actually really reinforce that it wasn’t just something for the pandemic, that this was something that people have really embraced and we want to keep moving it forward for our community,” Trevarrow added.

 A new “Drink Local” promotion is rolling out this June.

“We challenged our restaurants to come up with an interesting drink — mostly alcoholic, some nonalcoholic — that they wanted to promote, and there will be community voting. We’re going to be putting it out there through our social media, and people can click on a link or QR code in the restaurants that are participating to vote for their favorite beverage,” Trevarrow explained.

Celebrating its second season, the Thursday Night Market — which features downtown retailers, farmers market vendors, crafters, artisans and more — kicked off June 3. The event — which runs 4-8 p.m. Thursdays through July 8 — is being held in a new location this year, on West Fourth Street, between Main Street and Walnut Boulevard.

Taylor Clayton, the marketing coordinator for the Rochester DDA, said the return of the Thursday Night Market is a great opportunity to grab a friend, grab a bite, shop and enjoy an evening supporting small businesses.

“I think people really enjoy an extra reason to get downtown,” Clayton said. “We tend to see quite the crowds at that event, especially in the summer. It’s a little something extra that we can add to the community offerings this summer.”

On June 19, patrons can come to shop Rochester’s community resale event, Junk in the Trunk, 9 a.m.-1 p.m. in the Rochester Farmers Market upper lot in downtown Rochester. Jenna O’Dell, the DDA events coordinator, said over 50 residents and crafters will sell their new and used merchandise, including a variety of resale items and handmade crafts.

“Starting in June, outdoor capacity restrictions have been lifted, so there will be a nice flow of traffic between the upper lot and the farmers market lot for that Saturday event,” O’Dell said. “It seems like a lot of people had time over the pandemic to be at home and figure out what they no longer need, so that is what they are trying to sell at the event. We booked up really quickly and we are a full lot.”

The Rochester Farmers Market will be held at its usual time and place: 9 a.m.-1 p.m. Saturdays at the corner of East Third and Water streets, in the lower-level parking lot.

“We’re just excited to be back in the swing of things and trying to create a normal environment again,” O’Dell said.

Event schedules may change based on state and local health and safety guidelines.

For more information, call (248) 656-0060 or visit