Homearama opens in Macomb

By: Thomas Franz | Macomb Township Chronicle | Published September 28, 2016

 A living room in a colonial model should give people plenty of design ideas.

A living room in a colonial model should give people plenty of design ideas.


MACOMB TOWNSHIP — The 2016 Homearama event in the Christenbury Creek development in Macomb Township got underway Sept. 21 to show off the latest in home trends and designs.

The 21st edition of the event, hosted by the Home Builders Association of Southeast Michigan, aims to portray the event’s theme of “Bringing the Dream Home.”

“A lot of the time when customers come in, they have a hard time grasping; they see all of the nice finishes and furnishings, they kind of want to know, ‘What do I get standard?’” said Brian Szliter, the COO of Rochester Hills-based Arteva Homes.

Arteva is the primary developer of Christenbury Creek, which will become a 76-acre development off Card Road and 22 Mile Road. It eventually will include 134 single-family homes that technically will be classified as site condominiums.

For Homearama, Arteva sold a pair of lots to three other builders: Lassale Homes, of Sterling Heights; Sunset Homes, of Shelby Township; and Vitale Companies, of Washington Township. 

Each builder completed a pair of model homes for Homearama, and many of them display similar design philosophies.

Open concepts to have kitchen and dining areas flow seamlessly into living spaces are a common theme throughout the homes, along with gray wood flooring and white cabinetry. Bright blues with coral colors also appear throughout the model homes.

“If you look at a lot of shelter magazines right now, everything is white on white on white, with pops of color,” said Dawn Newkirk, the director of fashion merchandising for Gorman’s Home Furnishings and Interior Design.

Gorman’s designed both of the Arteva models, and Newkirk, of Keego Harbor, said islands in kitchens are especially popular currently.

“People are living in their kitchens more — they have their family, and friends are coming around in the living room and kitchen — so this open concept is huge. Families are coming and going, kids have different events going on, so everyone can be doing something different and still be together,” Newkirk said.

Bobbi Scherer, of Macomb Township, also helped design the pair of Arteva homes. Scherer said the two homes cover a wide range of colors to display what customers are searching for today.

“The ranch model would be uptown modern style, and the colors then were coral and blue — bright colors against a white, neutral background, kind of like an art gallery,” Scherer said. “People are also trending more into the neutrals with an industrial look, which is what we installed in the colonial, so we covered all of the bases.” 

In terms of furnishings, Arteva displayed its Essentials Fit and Finish package for the ranch model to show customers what they would receive close to a base price point. In its colonial model, Arteva displayed its Idea Show House package to market the latest in flooring and finishes.

“It’s a concept we’ve been doing for the last five or six years,” Szliter said of the colonial home. “Even if you’re not in the market for a new home, you might be remodeling, you might be doing an addition; hopefully, you’ll use our subcontractors and trades as a resource. It’s sort of a whole partnership concept that we try to put together with the Idea Show House concept.”

The homes do not come without their fair share of quirks. The Arteva ranch model comes equipped with a two-way fireplace that serves the living room along with the back patio. Exaggerated landing areas in the stairway of the colonial model allow for a children’s reading room that has a bookcase molded after a map of the United States.

The basement of a Lassale ranch model comes with a separate fitness area with several exercise machines and a large flat-screen television.

Arteva’s colonial model measures 3,324 square feet and is priced at $677,000 as shown, but it has a base price of $491,700.

The Arteva ranch, as shown, comes with a price tag of $507,250 and measures 2,393 square feet. The ranch’s base price is $420,900.

Lassale’s ranch model, priced at $665,000 as shown, or $454,900 as a base price, features full bathrooms with each of the three bedrooms. Its colonial model measures 3,750 square feet with a show price of $650,000.

Sunset Homes displayed its “modern-chic” colonial model that measures 3,210 square feet with a show price of $649,000, and a base price of $439,900. The Sunset ranch is shown with a price tag of $449,000 while measuring 2,300 square feet. 

Vitale’s “French country colonial,” which has four bedrooms plus a library, measures at 3,330 square feet with a show price of $699,900. Vitale’s other model, a “European classic split-level,” is the largest of the eight model homes at 4,142 square feet. The home’s show cost is $749,900.

Homearama will be open to the public from 11 a.m. to 8 p.m. Sept. 29-Oct. 2 and Oct. 6-9.

The event features free on-site parking. Advance tickets for use on one day during the run of the program may be purchased online for $10 per person, or at the gate for $12 per person. There is no charge for children ages 15 and younger when accompanied by an adult.

For further information or to purchase tickets, visit www.HomearamaHBA.com or call (248) 737-4477.