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 Roseville resident Kristen Sadlocha is congratulated by Macomb Community College Associate Dean Tim Hinrichsen for her first-place design in the competition.

Roseville resident Kristen Sadlocha is congratulated by Macomb Community College Associate Dean Tim Hinrichsen for her first-place design in the competition.

Photo by Sarah Purlee


Harper cruise logo winner selected

By: Kristyne E. Demske | St. Clair Shores Sentinel | Published February 17, 2020

 The winning entrants in the logo design contest for the 2020 Shorewood Kiwanis Harper Charity Cruise are joined by members of Shorewood Kiwanis, as well as representatives from Roy O’Brien Ford and Macomb Community College, as the winning design is unveiled Feb. 7.

The winning entrants in the logo design contest for the 2020 Shorewood Kiwanis Harper Charity Cruise are joined by members of Shorewood Kiwanis, as well as representatives from Roy O’Brien Ford and Macomb Community College, as the winning design is unveiled Feb. 7.

Photo by Sarah Purlee

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ST. CLAIR SHORES — The sultry summer evening when the 2020 Shorewood Kiwanis Harper Charity Cruise rolls into town is still more than six months away, but that isn’t stopping the organization from moving forward with plans for the big event.

Shorewood Kiwanis unveiled this year’s winning logo design Feb. 7 at Macomb Community College, where graphics design students are invited each year to enter a contest to produce the winning logo.

Rosanne Minne, co-chair of the Shorewood Kiwanis Harper Charity Cruise with Kathleen Suydam and Michael Deneweth, said that the logo is very important to the group’s planning process.

“We advertise that logo on our T-shirts, social media, our paperwork,” she said.

It’s fun and exciting to finally see the chosen logo, she added.

This year’s cruise will be held on Harper Avenue, between Old Eight Mile Road and Bayside Street, from 5 to 9 p.m. Aug. 26.

This year’s charity partners are Gilda’s Lake House location, Maggie’s Wigs 4 Kids of Michigan, the Lakeshore Family YMCA and the St. Clair Shores Cultural Committee.

Don White, a member of Shorewood Kiwanis for 60 years, said that it was hard to pick the winning design.

“It was definitely a lot of creative thought put in,” he said. “I like red, to begin with, and it was well done. Every one of them in the class was well done.”

Kristen Sadlocha, a third-year MCC student from Roseville, developed the winning design, which included a red Ford Thunderbird.

“I wanted to keep it really simple and graphic,” she said, explaining that when the logo is viewed from far away, it looks like the car is driving out of a tire.

“My favorite color is red and, of course, we love Thunderbirds in the Ford family,” said Mark O’Brien, of Roy O’Brien Ford. The dealership sponsored the cash prizes with Shorewood Kiwanis.

Sadlocha said she was amazed to be told she was a winner.

“I was shocked, because I didn’t think I’d actually place,” she said.

She said she chose the Thunderbird because the car “looks really cool.”

Alex Kelley, of Warren, who will graduate in 2020, said that she entered the contest last year as well, and she wanted to try a simpler design this time around. She won second place, taking home $650 in cash and a matching scholarship.

Her design was inspired by 1970s-era psychedelic posters with large “bubbly” letters.

Third-place winner Mackenzie Johnson, of St. Clair Shores, will graduate in 2020. She said that her grandfather is “really big into cars,” so she thought it would be fun for him if her logo was the one featured in the cruise.

Her design, which won her $350 cash and a matching scholarship, was meant to “evoke a feeling,” she explained.

“I really like the old car aesthetic.”

O’Brien agreed that auto aficionados love connecting a memory to a car.

“People will associate with this, and it gives you a warm feeling,” he said.

Tim Hinrichsen, the associate dean of Macomb Community College, said that he’s looking forward to the final product.

“It’s always fun to see the designs go from this phase to on stacks and stacks of T-shirts,” he said.

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