With Hall repairs, chamber’s grub plans move to the Creek

By: Eric Czarnik | Sterling Heights Sentry | Published April 5, 2017

Road repairs will not stop the local chamber of commerce from making sure dinner is served during its annual spring grub crawl.

This April 26, for the first time, the Mall at Partridge Creek in Clinton Township will become the site of the Sterling Heights Regional Chamber of Commerce and Industry’s grub crawl, which is known this time around as the Eat at the Creek Grub Walk.

In the past, the spring grub crawl has highlighted local restaurants along the M-59/Hall Road corridor. But chamber President and CEO Melanie Davis explained that traffic issues stemming from recent M-59/Hall Road construction made alternative plans necessary.

So the chamber moved the venue to Partridge Creek and its restaurants, and the chamber is encouraging grub crawlers to enter the mall from Garfield or Romeo Plank roads to minimize exposure to traffic congestion.

Davis said there has already been a great response to the modified grub crawl idea.

“It’s always good to change up and do things a little differently,” Davis said. “So far, everybody that we’ve talked to is very excited about it.”

Davis explained that the grub crawl’s purpose is to expose the public to eateries that they might have otherwise missed or skipped.

Participants are encouraged to try samples from the restaurants’ signature appetizers or dishes.

Restaurants that have announced their involvement are Blackfinn Ameripub, Brio Tuscan Grille, California Pizza Kitchen, Max & Erma’s, Nordstrom Café Bistro, MJR Studio Bar and Lounge, Rocky Mountain Chocolate Factory and Starbucks Coffee.

“What we try to get the restaurants to do is pick some of the key things off their menu to highlight (and) promote themselves to potentially 300 new clients — showcase what they’re the most proud of,” Davis said.

Normally, the chamber’s grub crawls transport the participants around with shuttle buses. With the eating action all happening at one site, people will simply walk to whichever restaurants they choose within the mall’s open-air setting.

Because shuttles are not needed, the chamber is announcing cheaper admission prices, Davis said. She said this year’s event has the added advantage that people don’t have to go to the chamber office to pick up grub crawl materials. This time, registration is handled at the mall, and “if someone is walking through the mall that day, they can actually come in and register on-site,” she added.

According to organizers, grub crawl guests may also receive a Partridge Pass that offers discounts at some of the stores.

In an emailed statement, the mall’s general manager, Wendy Batiste-Johnson, expressed her excitement about the partnership and the event.

“As we look forward to our 10th anniversary this year, we continue to partner with the community on initiatives that are beneficial to our shoppers and retailers, and cement our reputation as the premier shopping destination in Macomb County,” she said.

The Sterling Heights Regional Chamber of Commerce and Industry’s Eat at the Creek Grub Walk will take place 5:30-9 p.m. April 26 at the Mall at Partridge Creek, 17420 Hall Road in Clinton Township.

Admission costs $25 per individual, $40 per pair or $150 per group of 10. Check-in begins at 4:30 p.m. at the mall property’s Cabin at the Creek. Check-in is when participants receive their guidebooks and ID bracelets.

Learn more by visiting www.shrcci.com or by calling (586) 731-5400. Read up on the Mall at Partridge Creek by visiting Shop7