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Elder Ford driving force behind winter coat drive

By: Eric Czarnik | Sterling Heights Sentry | Published November 8, 2016


METRO DETROIT — A local auto dealership is looking to collect a bundle of donated clothing this holiday season so that it can help bundle up people in need for the winter.

Dealership customers are encouraged to donate winter coats to Elder Ford in Troy from now until Dec. 16 for The Salvation Army. C & G Newspapers is a sponsor of the coat drive as well.

Elder Ford asks that the donated coats be new or gently used, and it welcomes coats of all sizes that can fit children or adults.

Michael Stewart, director of digital sales and marketing at Elder Automotive Group, said he believes that his dealership received clothing from more than 100 donors last year, and he praised it, calling it a good promotion. 

“We did have quite a few people that brought in their coats,” he said. “A lot of employees did as well.”

He said organizers hope to pick up even more coats this year.

“We always like to do something for the community, and we always had a good relationship with The Salvation Army, and we wanted to do our part to provide some coats for the cold winter,” he said.

People who donate coats to the charity drive may receive a $10 discount on any service. Stewart said donors may use their discount on services ranging from oil changes to tires to service repairs.

In addition, coat donors may enter a drawing to win a package of four tickets to see the Cirque du Soleil “Ovo” show at Joe Louis Arena when it visits Detroit.

Jillian Lankford, assistant director of operations at The Salvation Army Southeast Michigan Adult Rehabilitation Center, said in a statement that The Salvation Army appreciates the effort.

“We welcome all gently used and/or new coat donations and look forward to distributing them,” she added.

Elder Ford, 777 John R Road in Troy, will host its annual Coat Drive for The Salvation Army from now through Dec. 16.  Learn more about Elder Ford by visiting or by calling (844) 505-1186. For more information about The Salvation Army Eastern Michigan Division, visit or call (248) 443-5500.