Elder Ford collecting winter coats for charity

By: Eric Czarnik | Roseville - Eastpointe Eastsider | Published November 9, 2015

 New or gently used coats for every age group and for all sizes are accepted.

New or gently used coats for every age group and for all sizes are accepted.

Tom Gowanlock/Shutterstock


The giving spirit at a local auto dealership is hoping to provide warmth to the needy over the next few weeks. 

Elder Ford in Troy is hosting a coat drive this holiday season, and the donated coats will go to The Salvation Army. C & G Newspapers is also an event sponsor, and Signarama in Troy donated some signage for the campaign. 

According to Elder Ford, coats of all sizes and for every age group will be accepted, but they should either be new or gently used.

According to Mike Stewart, director of digital sales and marketing at Elder Automotive Group, the coat drive will be held from Nov. 4 to Dec. 30. He said he thinks that the dealership has had a coat drive in the past, but the partnership with The Salvation Army is new, to his knowledge.

“At the Elder Automotive Group, we represent a few dealerships in Michigan and some in Florida,” he explained. “We’ve always had a commitment to the community and reaching out to various charities. We decided it would be a great way to help out during the holiday season.”

Stewart said he didn’t have a precise figure for how many coats the dealership hopes to accept. 

“I’m hoping it will fill up both barrels that have been provided to us,” he said. “These barrels are a pretty good size.”

People who donate a coat may get a $10 discount off any dealership service from the service department, such as an oil change, a multipoint inspection or brake work, Stewart said.

In addition, coat donors will also be eligible to enter a drawing for a chance to win four tickets to “Cirque Dreams Holidaze” at the Fox Theatre in Detroit.

According to Maj. Russell Sjögren, metro Detroit area commander at The Salvation Army Eastern Michigan Division, his group has given out, in the past, more than 100,000 coats or winter articles of clothing such as hats and gloves.

“We have customarily served the underprivileged, and they desire to have coats that are new or gently used,” Sjögren said. “There is a dire need for those and a demand, especially with the colder weather coming. … We don’t feel that there is going to be any decline in our numbers.”

Elder Ford, 777 John R Road, just north of 14 Mile Road, in Troy, will host a coat drive for The Salvation Army from Nov. 4 until Dec. 30. Learn more about Elder Ford by visiting www.elderford.net or by calling (888) 375-1005. Learn more about The Salvation Army Eastern Michigan Division by visiting www.salmich.org or by calling (248) 443-5500.