Council discusses changes to Eastpointe logo

By: Kevin Bunch | Roseville - Eastpointe Eastsider | Published January 27, 2016

 The current logo of the city of Eastpointe may be getting some tweaks, depending on public input.

The current logo of the city of Eastpointe may be getting some tweaks, depending on public input.

Logo provided by the city of Eastpointe


EASTPOINTE — The Eastpointe City Council has received proposed new logos for the city, and the overwhelming response from residents and officials has been that the existing one needs only minor changes.

According to City Manager Steve Duchane, the project to look into a new logo came through the city’s redevelopment-ready designation from the state and was not financed by the city itself. The city started taking input last fall, and the council discussed preliminary proposals at its regular meeting Jan. 19.

“The general consensus is we like the Eastpointe logo as is,” Duchane said. “There were some suggestions made about some modernization without character changes — something a little bit greener.”

Some of the proposed tweaks include pine trees, an arch, changes to the house in the logo, and changing the text from “City of Eastpointe: A Family Town” to remove “City of.”

Councilman John Marion was critical of several of the changes. He said he did not feel the changes to the house design represented any of the homes in the city, that the pine trees looked out of place, and that he disliked the “characterization” of the silhouetted people.

“The one lacks femininity,” Marion said. “I’m not sure if you’re really looking at a family.”

Councilman Cardi DeMonaco argued that a modern family does not necessarily require two kids, a man and a woman, and disliked having a cross on the church building in the logo.

“It seems to represent one religion, and we of course have many religions in the city, state and the country,” DeMonaco said. “It’s not as inclusive to the whole city, and that was another item brought up in the (input) event that we had a few months back.”

Mayor Pro Tem Michael Klinefelt agreed and said the sign already has a religious side; he did not want to have it give the impression that only one kind of family is on the logo.

Councilwoman Sarah Lucido said the pine trees made the logo feel more like a campground, and she felt they were the detail most in need of change on the proposed logo.

The trees likely were a reference to the pine trees along the median on Gratiot, Mayor Suzanne Pixley said.

Duchane said the city could continue to give input into the design.

“Everyone has different style (preferences) and those kinds of things,” he said. “The key that comes out to me is it really retains the basic nature and scope of what is thought to be important.”

Work on the logo is paid for through the Michigan State Housing Development Authority to improve the city’s branding. The effort started last September, with the city working with the Monroe-based design company Poggemeyer Design Group.

When the logo item would come up for discussion again was not immediately known; no date was set.