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Clinton Township seeks public input on new logo

By: Nick Mordowanec | Fraser - Clinton Township Chronicle | Published February 26, 2020

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CLINTON TOWNSHIP — Clinton Township wants residents to have their say on what visual image will define its future branding.

As part of a strategic planning process, which evolved from stakeholder meetings, the township considered more than 10 logos and narrowed the list down to a final two.

Last fall, the Clinton Township Board of Trustees selected OHM Advisors to facilitate the strategic planning process. That has included data collection via a community survey.

“Branding and communication are aspects of a coordinated marketing plan,” said Township Deputy Supervisor Liz Vogel, who is also a member of the strategic planning committee. “Deciding on a newly designed logo, then promoting it, is an important step to connect better the services we provide to those who use them.”

The chosen logo, which will make prominent the branches of the Clinton River, will be featured on township buildings, signage, vehicles and social media channels.

“We have top-rated schools and hospitals, to go along with beautiful parks, and of course the three branches of the Clinton River practically define the township,” Supervisor Bob Cannon said. “And yet despite these positive attributes, our strategic planning feedback tells us Clinton Township lacks a clear brand and identity.”

A link was added to the township’s website — clintontownship.com — inviting visitors to choose between the two designs.

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