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Auto show to highlight modern mobility

By: Eric Czarnik | Sterling Heights Sentry | Published December 28, 2016


METRO DETROIT — The new year will begin with a new car smell in downtown Detroit as automakers get ready to show off their finest vehicles and visual displays at the 2017 North American International Auto Show in January.

According to show organizers, the 2016 show presented dozens of vehicle introductions, and auto show Chairman Sam Slaughter promised plenty to see at Detroit’s Cobo Center this time too.

“We actually have several automakers with new exhibits, probably six or seven, so it’s always fun to see what the next iteration looks like,” he said. “I always like going down to see what the new offerings are, what the new technology is, what is going to be available on our showroom floor.”

The public auto show will be prefaced by previews. Journalists will tour the exhibits Jan. 9-10, and automotive industry insiders may tour the showroom floor Jan. 11-12. 

Meanwhile, from Jan. 8 to 12, the press and industry insiders may attend an exhibit called AutoMobili-D that will include details on what is happening with automated technologies such as self-driving cars, Slaughter said. Although the exhibit is not open to the public, some of the things discussed will still be viewable by everyone later. 

“Those cars and technologies will be up on the showroom floor,” he said.

Afterward, a charity preview that will benefit children’s groups will give donors a chance to see the displays Jan. 13. Then the public will finally be able to see the vehicles for themselves  Jan. 14-22. 

Auto show spokesman Max Muncey said he once again expects a big audience to check out the cars. 

“Last year we had just over 815,000,” Muncey said. “Anything over 800,000 is our target. If Mother Nature cooperates, we could have another great show again this year.”

Muncey said more than 700 cars will be on display, and guests may see games, interactive displays and more.

“Disney Pixar will have a display on the main show floor where they’ll be showcasing a life-size version of one of the main characters from the ‘Cars 3’ movie,” he added.

The 2017 North American International Auto Show’s general public showings will take place Jan. 14-22 at Cobo Center, 1 Washington Blvd. in Detroit. Admission costs $13 for adults and $7 for seniors ages 65 or older, or children ages 7-12. Admission is free for children ages 6 and younger who are accompanied by a parent or adult guardian. Discounts for large groups may also be available.

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