Chrysler shows its colors at the Auto Show

By: Eric Czarnik | Sterling Heights Sentry | Published February 1, 2016


Whether the vehicles were blue, silver, green or purple, hues were huge at the 2016 North American International Auto Show, which took place at Cobo Center in Detroit in January.

Violet vehicles dazzled at the Fiat Chrysler Automobiles exhibit. A Dodge Charger and Dodge Challenger showed off a paint color called Plum Crazy, and a Jeep Wrangler was painted in a similar purple color.

Mark Trostle, head of design from Dodge and SRT at FCA, said the Dodge Challenger and Dodge Charger have a great history and aesthetic design, and some of the vivid car colors from the 1970s also have a classic appeal. Some people love the light-green Sublime, while others like the cherry-hued Tor-Red, he explained.

 “Our customers love those types of colors on those vehicles,” he said. “We sometimes do some things in a new way where we maybe put a little more metallic into it. … We have this great history to pull from, and we’re going to continue doing that too as we go forward.”

And then there is Plum Crazy, which he described as a “special color.”

“You can order it on Challenger and Charger,” he said. “Some of the High Impact colors like that, we try to make them exclusive. So we only build them for a few months at a time, and then we bring in a new color to replace it, to keep it kind of fresh.”

For customers who want to purchase a Dodge Viper, Chrysler offers a full spectrum of around 16,000 paint color options, including matte finishes, Trostle explained. However, the company only lets one customer pick a particular paint option per year, giving the custom vehicle a sense of uniqueness, Trostle said.

“It really lets the customer cater to the color that they want — to tie it to things, whether it’s their company or their college or things like that,” he said.

Jerry Dawe, sales manager at Rochester Hills Chrysler Jeep Dodge Ram, said he believes that Chrysler is extending Plum Crazy’s availability into February.

“That’s kind of a throwback color from the ‘70s, so they bring it back from time to time, and they usually limit it to a short time,” he said. “The color has been very well received on the Challengers and the Chargers.”

In addition, for Jeep’s 75th anniversary, the brand will offer a Sarge Green Wrangler with bronze accents as well as a Recon Green Grand Cherokee with bronze accents, Dawe said. These special colors may be ordered at no extra cost, he said.

“This just became available last month to order,” he said. “It’ll probably be a limited production, so they have not communicated how long it’s going to be.”

Learn more about Fiat Chrysler Automobiles by visiting Learn more about Rochester Hills Chrysler Jeep Dodge Ram by visiting or by calling (248) 652-9650.