Support Franklin businesses — and more — with downtown promo and bra drive

By: Tiffany Esshaki | Birmingham - Bloomfield Eagle | Published February 9, 2021

 High-end consignment shop Deja Vu will be one of several businesses participating in downtown Franklin’s Love You Back shopping event Feb. 11-13.

High-end consignment shop Deja Vu will be one of several businesses participating in downtown Franklin’s Love You Back shopping event Feb. 11-13.

Photo provided by Karen Couf-Cohen Public Relations

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FRANKLIN — The construction in downtown Franklin has been finished for months now, and retailers are ready to show off the new digs.

They’ll do just that Thursday, Feb. 11, through Saturday, Feb. 13, during the Love You Back shopping event. Shops, most of which are women-owned, will provide refreshments, goodies, gifts and probably a few deals, too.

The goal is to bring life back to the village’s downtown, which has been doubly hit by extensive road construction and the COVID-19 pandemic. But the damage goes back even further, according to Village Administrator Roger Fraser. The loss of downtown “institutions” like the Market Basket and the Farmhouse Coffee and Ice Cream shop has deterred not only customers from coming to the area, but also new businesses to fill vacancies.

Since then, Main Street Franklin and Main Street Oakland County have done what they can to ramp up marketing for the village center, and they have sought economic grants to keep businesses alive, officials said. MSF has matched funds from the county’s Patronicity program.

The village is also working with a business recruiter, provided by MSF, to grow the downtown.

“We’re happy to provide these funds for Main Street Franklin, to continue to grow and strengthen our downtown village,” said Fraser in an email. “They have our back; we want them to succeed.”

To give shoppers further incentive to brave the cold for a little retail therapy, MSF will also host a bra drive to benefit the Detroit Chapter of I Support the Girls. The organization will collect bras and feminine hygiene products to be distributed to homeless women and girls in the area.

Guests can bring new or gently worn bras and feminine care items to any participating retailer throughout February. For more information about I Support the Girls, visit isupportthegirls.org.

Hopefully, both promotions will serve to remind those who might’ve forgotten just how much the village center has to offer.

“We know this is just the boost businesses need right now,” said Dr. Elina Costello, the chair of the board of MSF. “We are thrilled the construction is over on Franklin Road, and the village center is looking great and safe with (new) sidewalks to access businesses.”

Love You Back will take place 11 a.m.-5 p.m. Feb. 11-13. For more information, visit Main Street Franklin on Facebook.

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