GreenPath Financial Wellness’s new Learning Lab allows people to access carefully designed learning activities created by financial education specialists.

GreenPath Financial Wellness’s new Learning Lab allows people to access carefully designed learning activities created by financial education specialists.

Image provided by GreenPath


Financial nonprofit develops online learning lab

By: Zachary Manning | Farmington Press | Published May 28, 2021

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FARMINGTON HILLS — As COVID-19 continues to take its toll on people, GreenPath Financial Wellness is making things a little easier for people to take control of their finances.

The Farmington Hills based nonprofit recently launched an online learning lab, which is a free, self-paced learning portal designed to improve one’s overall financial health.

The resource can be found at greenpath.com/learninglab/.

“Financial stress is a reality for many people, especially given the uncertainties of the ongoing pandemic,” GreenPath President and CEO Kristen Holt said in a press release. “Getting proven information and education is critical for individuals who are navigating financial challenges. GreenPath’s Learning Lab allows people to access carefully designed learning activities created by financial education specialists.”

According to PricewaterhouseCoopers’ 2020 Employee Financial Wellness Survey, 38% of American employees, including 62% of Gen Z workers, have less than $1,000 saved to deal with emergency expenses. With that, the GreenPath Learning Lab aims to provide online access to content designed to inspire users toward their financial goals and create behavior changes in order to act towards them.

The Learning Lab resource provides people with a range of educational experiences to help people manage money more effectively. Individuals can engage in hands-on “choose your own adventure” style learning activities on spending and budgeting, forbearance, and other financial topics.

Accessible at any time, the Learning Lab can help reduce anxiety associated with seeking financial help. The educational tool allows users to connect directly with a GreenPath expert for one-on-one personal assistance. Applied learning can be used to help individuals build financially healthy habits over time.

GreenPath Financial Wellness Education Manager Brad O’Brien said this online experience is not meant to replace the in-person and phone services GreenPath provides. It is, however, meant to be used as a tool to increase financial awareness, lessen anxiety and be a lifeline outside of the other options.

“We don’t see it as a replacement. We see it as an enhancement to how we serve people at GreenPath,” O’Brien said. “People are at different stages in their journey and require different types of information or experiences. Our counseling is something that we’ve done for a very long time and we’re continuing to do and we’ve continued to do through the pandemic. This new digital platform is just another way for people to engage with our content and with our experiences.”

This is not the first online experience GreenPath has allowed users to experience, and they are continuing to work on building an even better online experience for those in need.

In 2020, more than 80,000 people engaged with the nonprofit’s financial literacy educational experiences. In March, GreenPath and eGain launched the Virtual Financial Coach, a turnkey solution for financial counseling powered by artificial intelligence and machine learning. The Learning Lab continues to expand GreenPath’s range of educational resources and provides new and timely experiences, the nonprofit said.

O’Brien noted that the feedback has been positive thus far with the Learning Lab. As part of the education team, O’Brien is looking for ways to continue moving the needle with regard to online experiences. Going forward, the Learning Lab will continue to add additional learning experiences.

“People are looking for really targeted information to their specific situation. We wanted to make sure that people had the right information and tools to be able to have the confidence to take steps forward,” O’Brien said. “We’re hopeful and really excited about the Learning Lab and really that opportunity to create a consistently engaged environment for people.”

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