In-Focus Advertorial | Published December 9, 2025
NOVI — When Jinwan Lee expanded Tous Les Jours from Troy to Novi, he hoped the community would embrace the French-Asian bakery he had worked diligently to bring to Michigan. His hunch was right. Novi customers quickly connected with the shop’s fresh, in-house pastries, breads and cakes.
“I wanted to bring something unique to metro Detroit,” Lee said. “People appreciate the quality and we work hard to deliver it.”
Freshness is central to everything they do. Bakers start at 5 a.m. and prepare nearly all items in-house.
Professional skilled bakers rotate through Michigan stores to help train staff and maintain consistency.
Fresh breads and pastries are daily staples, and the cloud cake is a customer favorite. “We tested more than 30
people in a blind taste test and 100% chose our cloud cake,” Lee said.
Seasonal items such as Christmas cakes also draw interest, along with the Tiramisu Latte, which has earned national recognition through the brand’s competitive beverage program.
For the holidays, the bakery is offering a special scratch-ticket giveaway from Dec. 15 to 30. “Every scratch ticket has a present,” Lee said, noting that prizes range from free coffee to items such as an iPad, iPhone 17 Pro and AirPods.
As the Novi location marks its first anniversary, Lee said its partnerships with local organizations have been the most meaningful part of the year. The bakery supported the Novi High School athletic department, the marching band and the Living and Learning Enrichment Center. “Their students come every Tuesday for hands-on experience,” he said, adding that they help support the social activities of the Living and Learning students. “Our goal is not just selling bread; it’s supporting our community.”
Tous Les Jours is located at 42970 Grand River Ave. in Novi. For more information, call (248) 308-2582 or visit tljus.com. Follow @touslesjours_michigan on Instagram and find Tous Les Jours Michigan on Facebook.