In-Focus Advertorial | Published August 28, 2025
ROSEVILLE — Precision Jewelers has been part of the fabric of metro Detroit since 1950, serving families, celebrating milestones and earning trust across generations of loyal customers. What began as a small family shop has grown into a full-service store known for diamonds, bridal jewelry, custom designs and in-house repairs.
Manager Louis Deeb said that while the store has evolved, its foundation remains the same. “We’re a full-service jewelry store with everything under one roof,” he said. “We have a watchmaker, jeweler and gemologist on-site, so people know they’re getting unmatched expertise when they walk through our doors.”
Bridal jewelry is the store’s leading product line, with engagement rings, wedding bands and custom creations drawing couples from across the area. Other offerings include pendants, necklaces and watches, along with engraving, appraisals and repairs. Customers can also sell their gold directly to the store.
The showroom is lined with cases filled with fine jewelry, from bridal sets and fashion rings to earrings, pendants, bracelets and custom styles. Displays showcase pieces crafted with high-quality diamonds, emeralds, rubies, sapphires, tanzanite, pearls, aquamarine and other semi-precious gemstones. The collection also includes gold and silver jewelry along with fine watch brands, giving customers a true one-stop destination.
“We can replace your watch battery, help you find the ring of your dreams and everything in between,” Deeb said, adding that the personal side of the business means the most to him. “I enjoy working with customers. It’s a special job because we get to help people celebrate joyous occasions, whether that’s an engagement, an anniversary or the birth of a child.”
Reviews from customers reflect the professionalism and friendliness of the entire staff. One praised the experience of creating a custom engagement ring. “We got to hand-pick my wife’s diamond, complete with GIA certification, and then we chose a setting. This is truly a fine piece of handcrafted jewelry.” Another remarked, “Precision Jewelers is now my go-to place for anything jewelry related.”
Precision Jewelers is located at 32350 Gratiot Ave. in Roseville. Visit myprecisionjewelers.com or call (586) 294-7020 for details.