In-Focus Advertorial | Published August 5, 2025
SOUTHFIELD — Business owners and entrepreneurs really need to be “in touch” with who their target audience is to achieve revenue and profit goals. That’s what sets InTouch Marketing Service apart.
The Southfield-based market research firm works with businesses and non-profits in a variety of industries, serving retailers, financial services firms, healthcare organizations and even hazardous waste disposal companies. Led by Owner Marlin Gilliam, InTouch Marketing uses proven data sources and analytical insights to help clients not just understand their target audience, but the type of messaging and approach that appeals to that audience.
“I always use the example that you may have the greatest maize and blue ribbons in the world, but you aren’t going to sell in well in East Lansing because that’s where Michigan State University is,” Gilliam said. “You want to meet your customers where they want and need to be.”
The direction that Gilliam and his staff provide starts with a free consultation. From there, InTouch Marketing provides a variety of services designed to give clients a clear direction for how to reach customers and effectively focus their marketing and sales efforts and dollars.
Organizations that work with InTouch Marketing generally see positive results quickly that are designed to meet their goals. Gilliam reviews an organization’s marketing plan to identify useful strategies and eliminate wasteful spending. Instead of marketing to the masses and wasting money, InTouch Marketing helps its customers target the right prospects with the right message.
“We talk to clients in their own language,” Gilliam said. “We make sure that market efforts are targeted and not managed in a shotgun approach.”
There’s a difference between marketing and the marketing research that InTouch Marketing provides, Gilliam said. Namely, the firm uncovers and identities accurate, effective research that helps organizations communicate with their customers in a language they understand. It’s a smart way to target and sell by making an investment in efficiency.
“You are armed with information that helps (an organization) make more informed decisions,” Gilliam said.
Learn more about InTouch Marketing Service by visiting its website at itmsconsulting.com or by calling 888-446-2547.