In-Focus Advertorial | Published March 19, 2026
TROY — If the heat goes out on a freezing night or the A/C quits during the sweltering summer months, homeowners don’t want guesswork. They want someone to answer the phone, show up promptly and clearly explain all their options.
That’s exactly the kind of customer service on which Comfort Plus Heating & Cooling has built its reputation for more than 25 years.
“We respond to emergencies within one to three hours,” said president and founder Chris Traynoff. “Even after hours, I’d say that 99% of the calls we receive are same-day appointments.”
That efficiency matters, but so does trust. Chris and his team are licensed, insured and NATE-certified (North American Technician Excellence) HVAC technicians. The company is also a factory-authorized Carrier dealer, which means technicians must meet rigorous training requirements each year. For customers, that means they’re getting fair guidance without pressure.
“If repairs start hitting 50% of the cost of a new unit and their current unit is more than 15 years old, we guide customers toward replacement,” Chris said. “We explain what they can expect and present more than one solution.”
Rather than treating every situation the same, Comfort Plus evaluates each home individually. The team performs an on-site evaluation and a true load calculation based on the home’s age, insulation, windows, doors and other determining factors. That process helps Comfort Plus recommend solutions tailored to the home and the homeowner’s needs. The goal is simple: help each system heat and cool evenly while avoiding wasted energy.
Comfort Plus also encourages routine maintenance, which can help prevent some of the most common service issues, including dirty units, clogged filters and overlooked seasonal problems. “During preventive maintenance, we do a 15- to 20-point inspection based on the customer’s equipment,” Chris said. “We like to see that done in both spring and fall.”
Mention this article for $300 off any furnace or A/C unit or $100 off any air purifier.
For expert HVAC service, advice or a quote, call (248) 280-2800, visit comfortpluslc.com or stop by Comfort Plus Heating & Cooling at 1647 Rochester Rd. in Troy.