Rochester HillsSeptember 19, 2012
Village celebrates 10-year anniversary
By Linda Shepard
C & G Staff Writer
ROCHESTER HILLS — The active, busy mom is the focus customer of the Village of Rochester Hills shopping center.
“She can do it all at the Village — get groceries (and) dinner to go, have her hair done and shop for clothing. We are trying to cut down on mom’s footprint,” said Shelleen McHale, director of marketing.
Several new restaurants will open this fall at the Village, including Subway, Noodles & Co. and an expanded Kabob Grill. New clothing stores April Lane and Hot Mama opened recently, along with Massage Envy and a Douglas J. Aveda Salon.
The English Gardens Christmas Shop and an artists gallery will open in October and stay open through the holidays.
The Village’s 10-year anniversary will be celebrated Sept. 19, when one lucky shopper will be tapped on the shoulder and given a $100 gift card. A free family art project will be held at 5 p.m. Sept. 22 in the Village’s Festival Park.
Scott Aikens, vice president of leasing at the Village of Rochester Hills, said the shopping center has evolved in the past 10 years, with a greater focus on community entertainment and the family.
“Over the years, retail real estate has changed a lot,” Aikens said. “We are working hard to optimize the market, and we’re really focused on the moms in the community — seeing life through her eyes, which includes her husband, kids and parents.”
When the former enclosed Meadowbrook Mall was converted into an open air “lifestyle shopping center” in 2002, the Internet had less of a presence. “The Internet changed retailing,” Aikens said. “We now have 8,000 visitors a month to our website, and we are growing that.”
Many of the Village’s original tenants — including Parisian, Pottery Barn, Bravo restaurant and more, have been with the Village since it opened. “The fact that these retailers have stuck with the Village is an indication that northern Oakland County is an economically healthy region,” Aikens said.
As for other upcoming festivities, from noon to 4 p.m. Sept. 23 Williams-Sonoma will host a Village artisan market showcasing local food artisans and crafters.
“This is a chance to feature some of our local talented artisans and craftsmen,” said organizer Lindsay Hightower in a statement.
A live mannequin event will feature window displays that come to life, plus living sculptures outdoors 6-8 p.m. Sept. 29.
Ovarian cancer awareness will be the focus of Turn the Village Teal 1-3 p.m. Sept. 30. Organizer and ovarian cancer survivor Michelle Shepherd said the event is aimed to educate. “When I was diagnosed, I certainly didn’t know the symptoms,” Shepherd said. “It took an emergency room run to find out. By then it was in advanced stages. People don’t know what to watch for.”
Shepherd said that during her work as an activist she has met many others with ovarian cancer. “So often the common thread is — if only we had known the symptoms,” she said.
Ten teal collectable cars will be on display at the event, and shoppers wearing teal will be eligible for prizes. Members of the Michigan Ovarian Cancer Alliance will be on hand to answer questions.
A child-friendly teal activity will be included in the day’s events, along with entertainment from local singer Olivia Millerschin.
Looking ahead, the Village is planning its annual Halloween celebration Oct. 28, and every Sunday in October will feature a special event, McHale said.
The Village of Rochester Hills shopping center is located on the northeast corner of Walton Boulevard and Adams Road.
For more information, visit www.thevorh.com.