“Captivating,” “magical” and “enigmatic” are a few of the adjectives Pantone uses to describe its new color of the year.
The company and global authority on color chose radiant orchid to complement the 2013 color of the year, emerald, and recommends its presence in fashion, beauty and interior design.
“Radiant orchid reaches across the color wheel to intrigue the eye and spark the imagination,” Leatice Eiseman, executive director of the Pantone Color Institute, said in a press release. “An invitation to renovation, radiant orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
Eiseman said the harmony of fuchsia, purple and pink undertones inspires confidence and emanates great joy, love and health.
“It is a captivating purple — one that draws you in with its beguiling charm,” she said.
In order to come up with the color of the year, Pantone combs the world looking for color influences, including entertainment, art, music, travel destinations, technology and sports.
Mari Margaret, director of sales and marketing at Borchert Building Co. in Washington Township, said she and her associates look forward to Pantone’s announcement of its color of the year every December. She said she was not surprised the company chose radiant orchid for 2014.
“We’ve seen purple color tones for quite some time now. They’ve been popular as accents to introduce color into a space,” she said. “Generally, the purples are calming, soothing and tend to be reflective when mixed with neutral tones.”
Margaret said it is a trend to go for a “spa” look with bathrooms, in particular, and clients often incorporate radiant orchid in towels, shower curtains and paint.
“Gray is the new black,” she said, and added that “greige,” or the combination of gray and beige, is popular. “People are moving away from false, artificial, bright neon colors and going for the calming neutral tones. Bringing in an accent color such as this color works well with any type of color palette.”
Pantone also recommends pairing radiant orchid in the home with olive and deeper hunter greens, as well as turquoise, teal and light yellows.