Farmington HillsAugust 7, 2013
New makeup school puts Detroit’s best face forward
By Sherri Kolade
C & G Staff Writer
FARMINGTON HILLS — Move over New York and California. Michigan is the new hotspot for makeup training.
Two sisters are proving why this state has staying power when it comes to the beautiful and sometimes gloriously ghastly side of the makeup and special effects industry.
“We create artists here. Anybody that is interested in making a career in makeup no longer has to go to (Los Angeles) or New York; they come here,” Lisa Glickoff, Astute Artistry founder and owner, said.
Astute Artistry, an 8,000-square-foot space at 23815 Industrial Park Drive, will have its grand opening Aug. 8.
The school teaches skills from basic makeup application to special- effects makeup.
“We are so excited about moving … and taking our place as one of the top-certified makeup schools in the Midwest,” Glickoff said in a press release. She said they’re thrilled to meet the public, whether their interest is working in a salon or a movie set.
The state-certified makeup school is also a full-service spa and boutique.
The nearly seven-year-old school, originally based in Livonia, will still operate some services at the 33033 Seven Mile Road location, Glickoff said.
Glickoff said the school is well-known for its makeup-training abilities.
“We teach special effects, we teach body painting. We work with every local bar, pub, restaurant. … I’ve trained over 1,000 students in the past six years, but we expect those numbers to quadruple, now that we are a state-licensed proprietary school,” she said.
Curriculum Director Jamie Kothe said that, typically, tuition varies from $3,559 to $21,000, depending on the course load.
She said the credits are not transferable to a university-type curriculum. The school has job-placement opportunities, along with in-house opportunities: Around 25 employees currently work at the school.
“We have job-placement potential (for the students) to become teachers for us,” she said.
Students may work with some of the major cosmetics companies in the industry.
“We have created so many opportunities for keeping our jobs in Michigan and creating a safer, stronger environment for everyone, and I think that is what is most important.”
She said the courses are tailored to single mothers, working fathers and people already in school.
Glickoff said it has taken a while for her to get to the point where she is today.
“It has been a 22-year journey for me to get to this place,” she said. “There is only one state certification for makeup, and we obtained that. It has really been a hard struggle … because Michigan cosmetology laws are different and unique here. They are not as broad or expanded as New York or L.A. To get to this place is quite the achievement.”
She said she hopes the mindset changes about how people think about Detroit — and she hopes to be a part of that change.
“People think of Detroit as not maybe the highest fashion city, but we are,” she said. “We have so much fashion and history, and so much to do when it comes to cosmetics that I think people overlook that because we are not New York and (Los Angeles). I’ve been working in the state for 22 years, lucratively, and I believe our young girls and guys can, too.”
For more information, go to http://astuteartistrystudio.com.
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