A $75,000 donation by the Detroit Auto Dealers Association during the 2018 North American International Auto Show brings the Motown Museum one step closer to building its planned $50 million expansion, seen here in concept art.

A $75,000 donation by the Detroit Auto Dealers Association during the 2018 North American International Auto Show brings the Motown Museum one step closer to building its planned $50 million expansion, seen here in concept art.

Image provided by Morgan Mark


Motown Museum receives $75K donation during auto show

By: Brendan Losinski | Advertiser Times | Published January 22, 2018

DETROIT — Thanks to a donation from the Detroit Auto Dealers Association, the famed Motown Museum is one step closer to its goal of opening a new $50 million expansion.

The donation was to be given to the museum at the North American International Auto Show’s charity preview night, which occurred after press time. The Detroit Auto Dealers Association is one of the organizers of the auto show and is using the high profile event to highlight the importance of the museum and the legacy of Motown.

“This gift to us is the first from the DADA, and I think Detroit is known all over the world for cars and stars, and those are the products we’re known all over the world for,” said Robin Terry, the Motown Museum CEO and chair of its board of trustees. “It’s appropriate that the DADA would leverage that heritage at this time. We’re very excited about their gift, and very grateful for their contribution to the Motown Museum project.”

To assist with the charity preview, the museum was scheduled to present a performance by Motown legends the Four Tops at the event.

The 50,000-square-foot expansion will restore a large section of the Detroit neighborhood around the museum and provide numerous new resources and attractions for people looking to learn about the city’s musical and cultural history.

“The expansion of Motown Museum includes the restoration of the original homes on historic West Grand Boulevard, including Hitsville USA, which is the crown jewel of the whole site,” explained Terry. “There also will be new construction, which will allow us to bring multimedia interactive experiences, a wonderful theater and new retail space, as well as an educational and community area.”

Terry said that when the expansion is completed, the new museum campus will have a huge impact on the surrounding Detroit neighborhoods. The expansion should provide employment, sustainability and community pride by serving as a catalyst for new investment and tourism in the historic area.

“It’s a $50-million expansion, and we’re well on our way to meeting our goal,” said Terry. “Once the dollars are raised, the project will continue, so it depends on how well our fundraising goes. Fundraising launched in October 2016. We are still looking for donors. We want to see this expansion become reality sooner rather than later. People are coming from all over the world right now for the auto show, and to highlight the connection with Motown is so appropriate. It’s great the two can celebrate each other at this time.”

Motown Museum officials declined to say how close the museum was to reaching its goal.

Terry believes the relationship between the Detroit Auto Dealers Association, the North American International Auto Show and the Motown Museum is a natural one. Each group is, in its own way, trying to highlight what is best about Detroit. Coordinating their efforts, according to the CEO, is just common sense.

“The connection is purely the legacy of Detroit. It’s the synonymous relationship between Detroit and cars and music all over the world. The DADA sees the Motown Museum project is something important to Detroit and its renaissance,” said Terry “The expansion is a transformative project that will transform one of Detroit’s historic communities and will add value in education, educational programming, entertainment, culture and give something to both Detroit residents and people living in all of Michigan.”