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West Bloomfield

Florine Mark named JCC president

June 11, 2013


WEST BLOOMFIELD — Weight Watchers’ Florine Mark has a few ideas in her back pocket she wants to bring as the next Jewish Community Center president.

“I want the JCC to be a healthy, fun, exciting place for the whole community, from the little ones to the senior citizens,” Mark, of Farmington Hills, said.

JCC President Brian E. Siegel recently confirmed that Mark will be installed as the new president during the JCC’s annual meeting 7 p.m. June 17 at the JCC, 6600 W. Maple Road.

Mark, who is the president and CEO of Weight Watchers Group in Farmington Hills, said her ties to the JCC run deep.

“I have been going to the JCC since I was a child,” Mark said in an emailed statement, “so it’s important to me that we carry on the tradition of bringing families together and creating an environment that offers leisure, education, cultural opportunities.”

The meeting will also include the announcement of the new JCC board and officers, as well as winners of a number of awards — including the Susan Alterman Award, and the Irwin Alterman Lifetime Achievement Award.

JCC Executive Director Mark Lit said in a press release that Mark adds “great depth of business acumen, outstanding public-relations skills and amazing clarity of vision.”

“We have been blessed with a long legacy of great JCC presidents,” Lit said in the release. “The JCC is blessed to have her serve, and I am honored to be able to work by her side.”

Mark, a native Detroiter, built a business recognized as the largest franchisee of Weight Watchers International, according to the press release. She has served on the boards of the Jewish Federation of Metropolitan Detroit, the United Jewish Foundation of Metropolitan Detroit and the Jewish Women’s Foundation. She has received numerous honors and awards, including being the first woman to be inducted into the National Management Association Hall of Fame.

Mark said she is most excited about promoting JCC events.

“We have so many wonderful things going on at the Berman Center and the JCC, and I want everyone to be able to enjoy these opportunities,” she said. “I also want to hear if there is something else people think we should offer.”

Siegel said the president is elected through a nominating committee — a group of representatives from the board of directors — who nominate a candidate. The president’s position is an unpaid, two-year term.

Siegel, whose term ends June 17, said the immediate past president becomes chair of the JCC Executive Committee.

He added that his hope for Mark is that she continue the extraordinary progress of the JCC.

“I am sure she is going to do an excellent job moving that forward,” he said. “She is a natural leader, and people gravitate to her. We expect her extraordinary leadership to have great dividends for the JCC.”

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