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West Bloomfield

Cruisers burn rubber through Jewish senior campuses

July 31, 2014

» click to enlarge «
Cars cruise through the Jewish Senior Life’s Eugene & Marcia Applebaum campus during the 2013 Senior Dream Cruise.

WEST BLOOMFIELD — Just days before 40,000 cars relive the nostalgic cruising of decades past at the Woodward Dream Cruise, over 60 vintage cars will rev their engines in the seventh annual Senior Dream Cruise at the Jewish Senior Life’s Eugene & Marcia Applebaum Campus.

From ragtops to rockets, residents and their families in the Meer and Hechtman apartments and the Fleischman Residence will see cars that span from 1909 to the 2000s cruise through the facilities at 1:30 p.m. Aug 12. A rain date is scheduled for Aug. 13. This year, the Senior Dream Cruise will also include tours of the JSL residences throughout the day, according to a press release.

Included in the Senior Dream Cruise are a 1909 Ford Model T, a 1970s Corvette Stingray, a 1953 Cadillac limousine, a 1979 Checker cab and two souped-up Plymouth Prowlers.

“The Senior Dream Cruise is one of our signature events,” said JSL Foundation Director Carol Rosenberg in a press release. “Every year, our residents, volunteers, families and staff get excited to see favorite cars cruise through our campus. It builds excitement and ignites memories in a special way and furthers our sense of community.”

Sporting 1950s-60s threads — poodle skirts and greaser gear — staff members and volunteers “bring back the sense of (residents) cruising up and down Woodward,” said Libby Lavine, event coordinator.

Tables will be decorated with cardboard hotrods and vintage car centerpieces. Live entertainment and balloons in the shape of juke boxes and cars set the mood, she added.

“The decoration is really the cars, though,” Lavine said.

Volunteers will pass out bottled water and serve ice cream bars to the residents while broadcasters announce the vehicles. Umbrellas, sunscreen and hats will be provided to residents, too.

Cruisers and volunteers are not needed for this year’s event; however, Lavine said she is looking for people for the 2015 Senior Dream Cruise. To participate in the 2015 Jewish Senior Life Senior Dream Cruise, contact Lavine at (248) 592-5023 or

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