The Southfield skyline overlooks Evergreen Road Jan. 19. The city recently launched the new Business Catalyst website to help local entrepreneurs with their Southfield-based businesses.

The Southfield skyline overlooks Evergreen Road Jan. 19. The city recently launched the new Business Catalyst website to help local entrepreneurs with their Southfield-based businesses.

Photo by Deb Jacques


City launches new business website

By: Kayla Dimick | Southfield Sun | Published January 31, 2018

 Officials hope the creation of the website will bring more business into the city.

Officials hope the creation of the website will bring more business into the city.

Photo by Deb Jacques

SOUTHFIELD — Whether you’ve recently opened up your own business in the Center of It All or you simply want to know more about Southfield’s customer base, the city recently launched a website to help people do just that and more. 

According to city officials, the Southfield Business Development Department launched its Business Catalyst website recently, a new online resource that provides entrepreneurs and small-business owners with access to information about the local economy, customers and competition. 

Business and Economic Development Director Shelly Freeman said the online toolbox was created to help people get more information about starting a business in Southfield. 

“I get calls from people all the time that are looking to start their own new business or are looking to expand and grow their business,” Freeman said. “There are references at the library on the third floor, but sometimes it’s just not convenient for people to go there and gather the information.”

The interactive toolbox features a variety of market data that is easily accessible, clear and up to date, city officials said.

Users will be able to access all of the information they need for effective business decision making, including information on the business climate, industry trends, customers, the competition, local opportunities, zoning controls, the workforce and available properties. 

Southfield Mayor Ken Siver said he wants entrepreneurs to know that Southfield is open for business. 

“It can be challenging for new businesses and entrepreneurs to find the correct resources and information they need to create effective business plans,” Siver said in a written statement. “The Southfield Business Catalyst will address these challenges by providing the most current data available in one convenient place.”

Freeman said the website is simple to use and is designed for people to use at their own pace. 

“It’s a real simple tool that guides people along in the process. Anyone can use it. If someone enters our website and they’re looking for some sort of information to open a business in Southfield, they can go online without needing to talk to anybody. A lot of people want to do their own self-paced data collection, and a lot of times, people don’t want to talk to anybody,” Freeman said. 

The Business Catalyst can be found on the city’s home page, cityofsouthfield.com, under the Business tab, or by visiting southfield.ecdev.org. 

For more information on the Southfield Business Development Department, go to cityofsouthfield.com.