‘We need something a little bit different’

By: Sherri Kolade | Farmington Press | Published January 6, 2016

 STAND magazine editors are inviting all to their launch party 7-10 p.m. Jan. 7 at John Cowley & Sons, 33338 Grand River Ave. in downtown Farmington. The event will include a meet-and-greet with editors, discussion from STAND contributors, copies of the debut issue and more.

STAND magazine editors are inviting all to their launch party 7-10 p.m. Jan. 7 at John Cowley & Sons, 33338 Grand River Ave. in downtown Farmington. The event will include a meet-and-greet with editors, discussion from STAND contributors, copies of the debut issue and more.

Photo provided by STAND

FARMINGTON — Farmington resident Dwayne Hayes was tired of seeing men’s magazines filled with fluff pieces on women, luxury cars and seemingly mindless filler articles that did nothing to empower him — or others, he said.

So the 48-year-old decided to create his own magazine, STAND.

“I felt that it was time for a new kind of men’s magazine that did not focus on thinking that men are better based upon the car they drive, the clothes they wear, the women they date, the gadgets they have, how fit they look, and really focus on character and understand what being a man is about: being responsible and … being better,” Hayes said.

Farmington-based STAND magazine, which recently published its debut issue, is “for men who give a damn about being better men,” as the tagline states.

“The quarterly magazine challenges and encourages men to live and love better through great journalism, essays, fiction, poetry, photography, reviews and more,” Hayes, STAND’s founder and managing editor, said in a press release.

STAND magazine bases its name on the Japanese proverb “Fall seven times, stand up eight.” He said the magazine supports men to persist and not to be defined by failure, but to stand back up and strive to be a better man the next day.

Hayes said the magazine is for all men, but the niche audience is college age and up.

“Our content is appropriate to men of all ages, and really, we have women subscribers and plenty of interest to women,” Hayes said.

STAND appears in October, January, April and July. Five dollars from every subscription will be donated to two charities: Charity Water and St. Jude Children’s Research Hospital.

The first issue included a photo essay dealing with sex trafficking in the United States, an  examination of male friendships, a focus on fathers, book and film reviews, and more.

“We also have a photo essay on the dignity of work — just showing that work in itself brings dignity and is important,” Hayes said. “Anyone can begin to feel they are just stuck in a job and going through (the) motions, but any kind of work, if it is work that brings some benefit, (can) make that person a stronger person and develop character and skills they didn’t realize they had.”

STAND art director Carl Johnson said the magazine’s logo has a white “S” with a bar underneath it, against a blue background.
Johnson said he wanted to make sure the magazine’s visuals matched Hayes’ passion.

“We wanted something to be simple and classic,” Johnson said of the logo. “It is kind of setting a foundation. So there is some subtlety there.”

The foundation is building up a good man of character who will hopefully mirror some of the things the magazine is trying to say, he added.

“We just hope that it really catches on,” Johnson said. “We are starting the groundwork now, and we created something really beautiful and unique, and there is a need for it. This has more depth, substance and trying to deal with more deeper issues that men face. The whole ‘sex sells’ type of thing that is kind of played out for men — we need something a little bit different.”

Hayes said the second issue is on its way to the printer soon and should be out by the end of January.

Hayes’ dream, he added, has been in the works for many years.

“I decided last spring to take the plunge and get the first issue out this fall,” Hayes said.

The magazine will be a source of challenge and encouragement for men to live better each day, he said.

“To get up and not dwell on the past mistakes and failures, and stand back up and do better again tomorrow (and) be a better husband, father, partner, neighbor, citizen,” Hayes said.

STAND magazine editors will have a launch party 7-10 p.m. Jan. 7 at John Cowley & Sons, 33338 Grand River Ave. in downtown Farmington.

The event will feature opportunities to meet the editors, hear from STAND contributors, pick up the debut issue and more. Additional information about the STAND launch party is available at www.facebook.com.

The magazine costs $15 and is available at www.stand-magazine.com.