Out of this world: Pantone names Ultra Violet 2018 color of the year

By: Sarah Wojcik | C&G Newspapers | Published January 10, 2018

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METRO DETROIT — A blue-based purple color called “Ultra Violet” evokes a sense of the “dramatic, provocative and thoughtful” that takes our collective awareness to a higher level, according to Pantone.com.

The Pantone Color Institute, a consulting service that forecasts global color trends for brand identity and product development, identified Ultra Violet as Pantone’s 2018 Color of the Year.

“We are living in a time that requires inventiveness and imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute, in a statement. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

The cool purple color is a sign of “counterculture, unconventionality and artistic brilliance” that plays into Western pop culture — as evidenced by Prince, David Bowie and Jimi Hendrix — as ways to express individuality, according to Pantone.com.

Ultra Violet, according to the website, is also associated with mindfulness practices and is an apt choice for lighting to “energize” meditation spaces and other gathering places in order to inspire connection.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” said Laurie Pressman, vice president of the Pantone Color Institute, in a statement.

Corie Conroy, president of Bloomfield Hills-based First Impression Home Staging, spoke to C & G Newspapers about how to incorporate Ultra Violet into interior design.

“I think Ultra Violet is a beautiful color. It’s very calming,” Conroy said. “I think it’s symbolic of hope and giving people an optimistic view for the upcoming year.”

She said the purple hue is an ideal paint choice for calming rooms such as bedrooms; chaise lounges; or for accent pieces, such as throw pillows, velvet throw rugs, and patterned drapery or area rugs.

“It’s a good all-around color for a powder room or accent wall, and it’s ideal when used with greens, pinks and metallics, and it goes really well with grays,” Conroy said. “I think this is going to be a year of more community.”

For quite a while, she said, the trend was “all white.”

“Now, opinion colors are used as accents more often,” she said. “This is going to be a fun color for the risk-taker in a room, as a little bit more of a punchy color. I think it’s going to be great.”

The 2017 Color of the Year was a zesty yellow-green shade called “Greenery,” which was symbolic of new beginnings and a connection to the natural world; the 2016 Color of the Year was both “Rose Quartz,” a warm pink hue, and “Serenity,” a cool and tranquil blue, which was symbolic of compassion and composure toward gender equality and fluidity.

For more information about Ultra Violet or the Pantone Color Institute, visit www.Pantone.com.