Logo winner Thomas Mark Hock, of Lincoln Park, stands next to the 1957 Chevrolet BelAir that inspired his winning design Jan. 19.

Logo winner Thomas Mark Hock, of Lincoln Park, stands next to the 1957 Chevrolet BelAir that inspired his winning design Jan. 19.

Photo by Kristyne E. Demske


Winning car cruise logo features BelAir

Local artists submit award-winning entries for harper charity cruise

By: Kristyne E. Demske | St. Clair Shores Sentinel | Published January 30, 2018

 From left, Marianne Pupka, of Shelby Township; Hock; and Jonathan Hardy, of St. Clair Shores, stand with their winning designs at Macomb Community College.

From left, Marianne Pupka, of Shelby Township; Hock; and Jonathan Hardy, of St. Clair Shores, stand with their winning designs at Macomb Community College.

Photo by Kristyne E. Demske

ST. CLAIR SHORES — In the dead of winter, Shorewood Kiwanis was already thinking summer with the unveiling of the winning logo for the Harper Charity Cruise at Macomb Community College Jan. 19.

Shorewood Kiwanis, Roy O’Brien Ford and Macomb Community College sponsor a contest for graphics design students at the college each year to design a logo for the cruise. The first-place winner earns $1,000, second place earns $650 and third place gets $350. The winners each get a matching scholarship to the college, as well. 

The winning design, by Thomas Mark Hock, of Lincoln Park, features a Chevrolet BelAir, a design that was inspired by a classic car owned by Bob Feldmaier, director of the Center for Advanced Automotive Technology at Macomb Community College. 

“Bob’s car was parked in the parking lot, conveniently, in the fall,” Hock said. 

Hock said he enjoys photography as well as graphic design, so he took a few pictures of the car. When he decided to enter the logo contest, he used the photographs as a model for his design, although he made the car in the design red instead of its original yellow.

“I was very surprised, because the talent here is stellar,” he said of his win. 

Feldmaier said he has owned the 1957 BelAir for more than 50 years, since he was in high school. His aunt was the car’s original owner.

The second-place contestant, Marianne Pupka, of Shelby Township, said she has a passion for Corvettes, which is why she used one in her design.

“I come from a GM family, so it’s the American sports car,” she said. 

Jonathan Hardy, of St. Clair Shores, won third place. He said he spent a lot of time putting himself in a mid-century frame of mind while searching for inspiration. 

“The creative process for any designer is super intricate,” he said. “You have to do your homework.”

He said he lives in the middle of the cruise route and attends every year, so he was excited to design for the contest.

Mark O’Brien, of Roy O’Brien Ford, said that he was impressed by the talent displayed by the artists.

“This is a caliber of art many people would invest in,” he said. 

O’Brien told Hock that he has a gift.

“That’s one of the most iconic cars in the world,” O’Brien said. 

Students at Macomb Community College have been submitting designs for the cruise since 2012, and Kris Mellebrand, a professor of design and layout at MCC, said “the entries get bigger and better every year.”

“They work really hard.”

The 2018 Shorewood Kiwanis Harper Charity Cruise is set for Aug. 29.