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New auto models, events revving up interest in auto show

By: Eric Czarnik | C&G Newspapers | Published January 10, 2018

DETROIT — The start of a new calendar year brings with it a full calendar of events for the 2018 North American International Auto Show, which will take place this month in Detroit.

NAIAS Executive Director Rod Alberts said in a statement that the auto show has multiple events happening prior to the portion that is open to the general public. 

“We’re looking forward to delivering an amazing show in 2018 that offers something unique and valuable for all attendees, from global executives to car lovers alike,” Alberts said.

The auto show will hold the Gallery kickoff event Jan. 13, followed by its press preview portion Jan. 14-16, and then a preview for industry professionals Jan. 17-18.  A charity preview will occur Jan. 19, followed by the public portion Jan. 20-28.

NAIAS spokesman Max Muncey said the public portion of the auto show tends to attract more than 800,000 visitors. He added that visitors and spectators should look forward to seeing plenty of exciting cars and concept vehicles for the first time.

“We always try to target over 40 worldwide debuts, and I think  by all accounts we are definitely on track,” he said. “We never have a theme ourselves — we let the automakers make the announcements.”

According to automaker posts on Twitter, some of the new and upcoming attractions at this year’s Detroit event include the Volkswagen Jetta, Mercedes-Benz G-Class, Toyota Avalon, and Lexus LF-1 Limitless concept vehicle.

Muncey said other vehicles expected to receive lots of attention include BMW’s X2 and the i8 Coupe, as well as the Hyundai Veloster, Jeep Cherokee and Chevrolet Silverado. In total, more than 700 vehicles will be on display, including electric vehicles and hybrids, he added.

For many visitors, the auto show’s appeal lies in checking out new or concept vehicles up close.

“For us, it’s almost the world’s largest showroom,” he said. “The exhibitors and the automakers do a tremendous job investing in these displays.”

This year, the AutoMobili-D exhibit, which takes a look at the future of mobility technologies and platforms, will have more than 150 exhibitors, Muncey said. Although the exhibit was open last year during the press preview, this year it will run Jan. 14-21, making it the first time that the general public can see it, he added. 

The 2018 North American International Auto Show will be open to the public Jan. 20-28 at Cobo Center, 1 Washington Blvd. in Detroit. Find out more about event and ticket information by visiting www.naias.com.